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Dear Reader,

I have moved over to LinkedIn, if you are not bored yet, follow me there and keep on reading.

Cheers.

The big misunderstanding of the Brand Story

Selfie, FOMO, Cloud School. Just a few of the buzzwords that have emerged recently. Marketing communication is no exception, we also have our trendy things. Words that most professionals feel like they have to put in the ppt file to be considered up-to-date. The Brand Story is one that gives way to a lot of interpretations, many of which are totally wrong in my opinion.

The best wearable of all times: Nothing.

I lost my cool Casio watch when I was 12. My parents asked me if I wanted a new one, but I said no.

I somehow don't like the feeling of wearing anything. When mobile phones appeared, I was one of the happiest men in the world. Do you know which is the most used function of mobile phones? Checking the time. So, I was glad to have something in my pocket and not on my wrist that can show me the time. But today I think the best would be just to know the time somehow, without any device.

Why creatives will be happy to work faster

Though I don't always subscribe to Ilya Pozin's point of view, I think this small article is worth reading. But I would like to add another aspect to the debate on planning versus doing.

The war against the machines starts in kindergarden

As you may have heard, Google owned Motorola has launched a new smartphone that incorporates a quite intelligent voice control interface. Though I am generally excited to try and use new technologies, I have strong doubts that they, if just let loose, will take mankind to a better world. Why? Because most people, including myself, cannot yet use new gadgets properly.

Isn't it great? The two campaigns winning the most Cannes Lions have nothing in common.

Last week lots of ad people went to party and learn at the Cannes Lions International Festival of Creativity. Judges set the bar again for a year concerning the highly subjective question of what is a creative idea. I was very happy in 2012 (when my concept got two shortlists), but I am also glad now that two of my favourite things have been considered as great work: Fun and Smartness. Let's see why they can be called opposites.

The most important invention of the 21st century?

The Wyss Institute at Harvard announced that it can use 3d printing techniques to produce lithium-ion microbatteries that may help finish lots of small scale devices that were parked in labs in the last phase of development basically because there was no battery small enough to fit them. We can certainly expect a soaring number of medical applications but I think there will be much "bigger" consequences of this announcement which might change our lives soon.